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Amazon Seller Application Declined

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Amazon New Guidelines for Sellers

Sourcing Stock from Distributors Required

Amazon is expecting sellers to operate as professional retailers, sourcing their stock from authorized distributors. The ungating process is not supported, and the only way to gain approval to sell certain products is by submitting a valid invoice.

Invoice Requirements

The invoice submitted must clearly indicate the following information:

  • Seller's name and address
  • Distributor's name and address
  • Product descriptions and quantities
  • Invoice date
  • Payment terms

Amazon Declined My Application

Despite meeting the invoice requirements, some sellers have reported that their applications have been declined. In these cases, Amazon typically responds with an automated message. However, despite the declined status, some sellers have still been able to sell the product in question.

Brand Registry Declined

Amazon has also declined applications for Brand Registry enrollment without providing a specific reason. Sellers who have received this type of response may need to contact Amazon directly for further clarification.

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